XR EXPERIENCE

Augmented Theater Act 1

For this experiment, we wanted to break the boundaries between tangible and virtual in this two-part series by Gentilhomme Lab which gives storytelling a whole new definition.

Projects

Area Of Work

Cultural Destinations

Services

Creative direction

Creative production

Art direction

Interactive design

Design

Media direction

3D / 2D Animation

OUR VISION

Out of a simple anamorphic sculpture, a shadow character comes to life through the magnifying glass of your phone’s camera. But this little creature isn’t too comfortable in the spotlight, even if it’s the very thing that makes him exist…

OUR APPROACH

Using extended reality, we turned your phone screen into a portal. Looking through it, one can observe the avatar making their way toward the lamp in an instinctual desire to turn it off, and return back to sleep.

Credits

Creative Directors Thibaut Duverneix, Guillaume Cardell

Designer & Art Director Mathieu Léger

Project Manager Marie-Christine Carrière

DOP & Editor Mathieu Gibeault

Creative Technologist Marouane Sahbi

Creative Coders Étienne Garon-Vincent, François de l’Isle

Musical Composer David Drury (Dubline Studios)