The Zabeel Bridge is a functional art space connecting the world's largest shopping mall to its seven-story counterpart, Zabeel. Created alongside Montreal-based studio GSM Project, this work is built of five parts all together depicting the journey of an invention, from dream to reality.
Equal parts story and experience, the permanent installation immerses visitors in a fantasy retail lab where they themselves become the subjects of transformation as they cross from one end of the footbridge to the other.
Each cycle of the journey–Data collection & Ideation, Iteration & Prototyping, Production, Distribution, and Consumption–features technical and emotional elements that offer a stimulating and whimsical experience for participants of all ages.
Mathieu Léger & Renée Lamothe
Étienne Garon-Vincent & François de l'Isle
Frédérique St-Pierre, Marie-Lou Bouchard