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ZABEEL
BRIDGE

DUBAI MALL

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The Zabeel Bridge is a functional art space connecting the world's largest shopping mall to its seven-story counterpart, Zabeel. Created alongside Montreal-based studio GSM Project, this work is built of five parts all together depicting the journey of an invention, from dream to reality.

Services

Creative production
Art direction
Interactive design

Partenaires

GSM Project

Vision

Equal parts story and experience, the permanent installation immerses visitors in a fantasy retail lab where they themselves become the subjects of transformation as they cross from one end of the footbridge to the other.

Approach

Each cycle of the journey–Data collection & Ideation, Iteration & Prototyping, Production, Distribution, and Consumption–features technical and emotional elements that offer a stimulating and whimsical experience for participants of all ages.

Creative Director
Thibaut Duverneix
Multimedia Director
Guillaume Cardell
Art Director
Mathieu Léger & Renée Lamothe
Interactive Designer
Marouane Sahbi
Creative Coders
Étienne Garon-Vincent & François de l'Isle
3D artist
Jérôme Routhier
Sound Designer & Musical Composer
Jean-Sébastien Roux
Chief of Operation
Sophie Bisson
Producers
Frédérique St-Pierre, Marie-Lou Bouchard
Project Manager
Lucie Brillouet