NASHVILLE INTERNATIONAL AIRPORT

Grand Lobby

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We designed an experiential multimedia showpiece for Nashville International Airport’s brand new Grand Lobby. The digital vignettes pay homage to Nashville’s legacy with original live action and advanced computer-generated imagery (CGI) that celebrate the city’s nature, sports culture and nightlife.

Services

Media direction
3D / 2D Animation
Art direction
Creative production
Conception
Creative direction

Partenaires

Metropolitan Nashville Airport Authority (MNAA)
Burns Engineering Inc.
Hensel Phelps
Corgan
Fentress Architects
International Display Systems (IDS)
Smart Monkeys
Pixera
Omnivex
Nanolumens
INFAX
Parce Que Film
"a true showstopper as passengers enter the airport's new grand lobby." –The Tennessean

Vision

Under the mantra good times await your return, we brought a sense of identity to the airport by offering travelers a visceral memento of Nashville and its surrounding landmarks to impart a lasting impression of the iconic city. The work will be the cornerstone of the airport’s vision to maintain BNA as a world-class facility and accommodate a record-breaking 23 million expected annual passengers.

Approach

We produced hours of original video content from over 20 locations and institutions within Nashville and surrounding Tennessee areas, including Reelfoot Lake, Great Smoky Mountains National Park, Clingmans Dome, the Nashville Guitar Company, and Delgado Guitars. The experience is adapted to the time of day and the passenger’s journey, creating a custom experience from day to night.

Vignettes

Passengers traveling through Nashville will be greeted by over a dozen vignettes experienced as massive digital postcards. Highlights include City of Lights, a vibrant scene from the city’s cultural epicenter, Broadway Street and Nashville by Night, an aerial journey through the city’s downtown skyline. Here, the journey begins– even before stepping into the airplane.
Executive Creative Director
Thibaut Duverneix
Executive Producer
Johanna Marsal
Multimedia Director
Amélie Petit-Jean
Live Action Director
Mathieu Gibeault
CGI Supervisor / CGI Director
Arnaud Mellinger
Art Director / Designer
Mathieu Léger
Technical Director / IT Director
Abhinav Dabas
Assistant Director
Aurore Leloup
Assistant Director
Lucie Brillouet
Creative Producer
Philippe Rollin
Creative Coder / CGI Artist
Étienne Garon-Vincent
Creative Coder
François A De Lisle
Motion Designer
Maxime Roux
3D Modeler
Eddy Loukil
3D Artist
Miriam Diana Pelletier
Creative Services Manager
Maude Blais
Production Coordinator
Thomas Carrier
Marketing Manager
Sarah Mackenzie
Marketing Coordinator
Felix Bonnevie
Director of Operations
Sophie Bisson
Marketing Director
Rory Seydel
Finance Director
Benoît Hotte
Production Coordinator
Angèle Beaufront
1st Camera Assistant
Jeremy Boivin
Concept Artist
Donald Caron
Illustrator
Jocelyn Bonier