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ORLANDO INTERNATIONAL
AIRPORT
Terminal C
![video placeholder](https://d29upnquwyri6y.cloudfront.net/uploads/_1920x9999_fit_center-center_99_none/ORL_0493_crop.png)
Services
Interactive design
3D / 2D Animation
Art direction
Media direction
Conception
Creative production
Partenaires
Sardi Design
Burns Engineering, Inc.
MRA International
Hahn International
SACO
Smart Monkeys
Electrosonic
RealMotionTM (Float4)
![](https://d29upnquwyri6y.cloudfront.net/uploads/_1024x9999_fit_center-center_99_none/ORL_0155.png)
![](https://d29upnquwyri6y.cloudfront.net/uploads/_1024x9999_fit_center-center_99_none/ORL_0227.jpg)
Vision
We transformed the airport into the destination itself, providing thought-provoking collective moments of magic that reshape how passengers connect with the city and surrounding region. The multimedia content is integrated into two large-scale features. As a result, an expected 60 million annual travellers passing through Terminal C will be able to discover over 70 video capsules that are curated and scheduled based on the passenger journey, in consideration of dwelling time, time of day and season.
![](https://d29upnquwyri6y.cloudfront.net/uploads/_1024x9999_fit_center-center_99_none/screenshot_MVIGuiSarah_edit.png)
Approach
The nature-based photorealistic content of each installation brings tranquility and peace to a typically stressful environment, transforming the airport into an oasis while seamlessly blending into the architecture itself. We went to great lengths to create hours of original multimedia content, using state-of-the-art CGI, machine learning, live action, original music, interactive, generative and immersive underwater filmmaking along with 3D motion tracking technology that renders imagery in real time.
Features