Close Close
Previous Previous
Next Next
Mute Mute
Close Close
Pause
AUGMENTED
THEATER
ACT I
Play
For this experiment, we wanted to break the boundaries between tangible and virtual in this two-part series by Gentilhomme Lab which gives storytelling a whole new definition.
Services
Creative direction
Creative production
Art direction
Interactive design
Conception
Media direction
3D / 2D Animation
Creative production
Art direction
Interactive design
Conception
Media direction
3D / 2D Animation
Partenaires
Gentilhomme
Vision
Out of a simple anamorphic sculpture, a shadow character comes to life through the magnifying glass of your phone’s camera. But this little creature isn’t too comfortable in the spotlight, even if it’s the very thing that makes him exist…
Approach
Using extended reality, we turned your phone screen into a portal. Looking through it, one can observe the avatar making their way toward the lamp in an instinctual desire to turn it off, and return back to sleep.
Thibaut Duverneix, Guillaume Cardell
Mathieu Léger
Marouane Sahbi
Étienne Garon-Vincent, François A De Lisle
Mathieu Gibeault
Marie-Christine Carrière
David Drury