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AUGMENTED
THEATER

ACT I

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For this experiment, we wanted to break the boundaries between tangible and virtual in this two-part series by Gentilhomme Lab which gives storytelling a whole new definition.

Services

Creative direction
Creative production
Art direction
Interactive design
Conception
Media direction
3D / 2D Animation

Partenaires

Gentilhomme

Vision

Out of a simple anamorphic sculpture, a shadow character comes to life through the magnifying glass of your phone’s camera. But this little creature isn’t too comfortable in the spotlight, even if it’s the very thing that makes him exist…

Approach

Using extended reality, we turned your phone screen into a portal. Looking through it, one can observe the avatar making their way toward the lamp in an instinctual desire to turn it off, and return back to sleep.

Creative Directors
Thibaut Duverneix, Guillaume Cardell
Designer & Art Director
Mathieu Léger
Creative Technologist
Marouane Sahbi
Creative Coders
Étienne Garon-Vincent, François A De Lisle
Cinematographer & Editor
Mathieu Gibeault
Project Manager
Marie-Christine Carrière
Composer
David Drury