Burj Khalifa

Our vision was to transform the Burj Khalifa into an awe-inspiring spectacle, where cutting-edge technology meets automotive marvel. To do so, let’s embark on a journey to unveil a revolutionary side-by-side vehicle, not through traditional means, but by projecting its essence onto the towering canvas of the Burj Khalifa. Our goal was to captivate and unite everyone near the tower in a moment of sheer wonder and anticipation. This is more than an event; it's a fusion of engineering artistry and architectural grandeur.

Mixing clips selected from the TV spot and 3D animation made specifically in house for the event, we crafted the best reveal product launch for the Maverick R. By going into details on such a huge scale tower, we took the time to focus on three of the main new taglines, highlighting the product and building the anticipation toward the final big product launch.