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DOUBLE
ELEVEN GALA
CIRQUE DU SOLEIL
Play
We created visuals for Cirque Du Soleil's performance at Alibaba’s annual Double Eleven Gala, an olympics-scale 24-hour televised retail bonanza for online shopping held in China.
Services
Creative direction
Creative production
Art direction
Media direction
Conception
3D / 2D Animation
Creative production
Art direction
Media direction
Conception
3D / 2D Animation
Partenaires
Cirque Du Soleil
Vision
We wanted our visuals to match not only the stage performance, but also the nature and grandiose tone of the cultural event. Singles Day grosses tens of billions of dollars per year and reaches hundreds of millions of consumers, in one single day.
Approach
The result: a harmony of world-class talent in aerobics, multimedia, and staging. All visuals corresponded to the Cirque du Soleil performance of five parts, together depicting the consumer experience in a glorious and fantastical light.
Creative Director
Thibaut Duverneix
Art Director
Mathieu Léger
Multimedia Director, Video Content
Amélie Petit Jean
3D Artist
Étienne Garon-Vincent
Project Manager
Lucie Brillouet
2D Artists
Jérôme Routhier, Josselin Bey
