Double Eleven Gala

We wanted our visuals to match not only the stage performance, but also the nature and grandiose tone of the cultural event. Singles Day grosses tens of billions of dollars per year and reaches hundreds of millions of consumers, in one single day.

The result: a harmony of world-class talent in aerobics, multimedia, and staging. All visuals corresponded to the Cirque du Soleil performance of five parts, together depicting the consumer experience in a glorious and fantastical light.