Houston Airports

The Oculus at the new International Central Processor

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Located at the George Bush Intercontinental Airport in Houston, as part of the Terminal Redevelopment Program, the Oculus will be one of the most visually engaging components of the new architectural environment of the International Central Processor, set to open in 2025.


Creative direction
3D / 2D Animation
Art direction
Creative production
Live Action
Media direction


Ford AV
Smart Monkeys, Inc.
Burns Engineering


Gentilhomme was enlisted by the Houston Airports team to create large-scale multimedia content to enhance the Oculus, a 2,000-square-foot cylindrical media feature that will link the international departures and arrivals hall at George Bush Intercontinental Airport.

This media feature ​includes a sophisticated display and control system. It was designed to display high quality creative and generative multimedia content.


Vertically drawing eyes upward towards a natural light filled space, the Oculus will serve as a looking glass into the city. Through this lens, the content will showcase the Houston region and welcome visitors.

Showcasing diverse and thought-provoking content on the Oculus’ giant display, the feature will not only capture the attention of travelers but also elevate the airport’s image as a cultural hub.