GRAND LOBBY
Nashville International Airport
Projects
Area Of Work
Airport Mode
Immersive Architecture
Services
Creative direction
Creative production
Media direction
Art direction
Design
3D / 2D Animation
Under the mantra "good times await your return", we brought a sense of identity to the airport by offering travelers a visceral memento of Nashville and its surrounding landmarks to impart a lasting impression of the iconic city. The work is the cornerstone of the airport’s vision to maintain BNA as a world-class facility and accommodate a record-breaking 23 million expected annual passengers.
We produced hours of original video content from over 20 locations and institutions within Nashville and surrounding Tennessee areas, including Reelfoot Lake, Great Smoky Mountains National Park, Clingmans Dome, the Nashville Guitar Company, and Delgado Guitars. The experience is adapted to the time of day and the passenger’s journey, creating a custom experience from day to night.
Passengers traveling through Nashville will be greeted by over a dozen vignettes rendered as massive digital postcards. Hours of fantastical video capsules, spanning two panoramic screens, each 70 feet wide with a 24K combined resolution, pay homage to Nashville’s legacy, enchanting travelers and engaging them with their surroundings. Highlights include 'City of Lights,' a vibrant scene from the city’s cultural epicenter, Broadway Street, and 'Nashville by Night,' an aerial journey through the city’s downtown skyline. Here, the journey begins—even before stepping onto the airplane
"A true showstopper as passengers enter the airport's new grand lobby."
Credits
Executive Creative Director Thibaut Duverneix
Executive Producer Johanna Marsal
Designer & Art Director Mathieu Léger
Assistant Art Director Aurore Leloup
Multimedia Director Amélie Petit-Jean
Assistant Multimedia Director Lucie Brillouet
Live Action Director Mathieu Gibeault
Chief of Operations Sophie Bisson
Creative Producer Philippe Rollin
Creative Services Manager Maude Blais
Production Coordinators Angèle Beaufront, Thomas Carrier
CGI Supervisor Arnaud Mellinger
Technical Director Abhinav Dabas
Creative Coder & CGI Artist Étienne Garon-Vincent
Creative Coder François de l’Isle
Motion Designer Maxime Roux
3D Artist Miriam Diana Pelletier
3D Modeler Eddy Loukil
Concept Artist Donald Caron
Illustrator Jocelyn Bonier
1st Camera Assistant Jeremy Boivin
Marketing Director Rory Seydel
Marketing Manager Sarah Mackenzie
Marketing Coordinator Felix Bonnevie
Head of Finance Benoît Hotte
Credits - Parce Que Films
Live Action Line Producers Olivier Picard, Cynthia Mateu
Live Action Production Coordinator Marie Lytwynuk
Credits - HKCORP
Live Action Line Producer Lorne Hiltser
Project Coordinator Matthias Carette
Credits - Nashville Production Crew
Live Action Line Producer Virginia Ridgers
Location Manager John Witherspoon
Assistant Director Philip Tuck
DOP (Art of Making) Micah Simms
1st Assistant Camera (Art of Making) Paris Silver
Video Assist & Data Wrangler Owen Herndon
Credits - PDS Media
Drone Pilot Jason Cole
Drone Camera Operator Ben Linderman
Drone Technician Ian Cresswell
Credits - 20K
Integrator Joël Desmarais
Partners
Metropolitan Nashville Airport Authority (MNAA)
Burns Engineering Inc.
Hensel Phelps
Corgan
Fentress Architects
International Display Systems (IDS)
Smart Monkeys, Inc.
Pixera
Omnivex
Nanolumens
INFAX
Parce Que Film
HKCORP