Close Close
Previous Previous
Next Next
Mute Mute
Close Close
Pause
NASHVILLE INTERNATIONAL AIRPORT
Grand Lobby
Play
We designed an experiential multimedia showpiece for Nashville International Airport’s brand new Grand Lobby. The digital vignettes pay homage to Nashville’s legacy with original live action and advanced computer-generated imagery (CGI) that celebrate the city’s nature, sports culture and nightlife.
Services
Media direction
3D / 2D Animation
Art direction
Creative production
Conception
Creative direction
3D / 2D Animation
Art direction
Creative production
Conception
Creative direction
Partenaires
Metropolitan Nashville Airport Authority (MNAA)
Burns Engineering Inc.
Hensel Phelps
Corgan
Fentress Architects
International Display Systems (IDS)
Smart Monkeys
Pixera
Omnivex
Nanolumens
INFAX
Parce Que Film
HKCORP
Burns Engineering Inc.
Hensel Phelps
Corgan
Fentress Architects
International Display Systems (IDS)
Smart Monkeys
Pixera
Omnivex
Nanolumens
INFAX
Parce Que Film
HKCORP
"a true showstopper as passengers enter the airport's new grand lobby." –The Tennessean
Vision
Under the mantra good times await your return, we brought a sense of identity to the airport by offering travelers a visceral memento of Nashville and its surrounding landmarks to impart a lasting impression of the iconic city. The work will be the cornerstone of the airport’s vision to maintain BNA as a world-class facility and accommodate a record-breaking 23 million expected annual passengers.
Approach
We produced hours of original video content from over 20 locations and institutions within Nashville and surrounding Tennessee areas, including Reelfoot Lake, Great Smoky Mountains National Park, Clingmans Dome, the Nashville Guitar Company, and Delgado Guitars. The experience is adapted to the time of day and the passenger’s journey, creating a custom experience from day to night.
Vignettes
Passengers traveling through Nashville will be greeted by over a dozen vignettes experienced as massive digital postcards. Spanning two panoramic screens each 70ft wide at 24K combined resolution, hours of fantastical video capsules pay homage to Nashville’s legacy that enchant travelers and engage them with their surroundings. Highlights include City of Lights, a vibrant scene from the city’s cultural epicenter, Broadway Street and Nashville by Night, an aerial journey through the city’s downtown skyline. Here, the journey begins– even before stepping into the airplane.
Thibaut Duverneix
Johanna Marsal
Philippe Rollin
Mathieu Gibeault
Amélie Petit-Jean
Arnaud Mellinger
Mathieu Léger
Abhinav Dabas
Aurore Leloup
Lucie Brillouet
Étienne Garon-Vincent
François A De Lisle
Maxime Roux
Eddy Loukil
Miriam Diana Pelletier
Maude Blais
Thomas Carrier
Sarah Mackenzie
Felix Bonnevie
Sophie Bisson
Rory Seydel
Benoît Hotte
Angèle Beaufront
Jeremy Boivin
Donald Caron
Jocelyn Bonier
Olivier Picard
Cynthia Mateu
Marie Lytwynuk
Lorne Hiltser
Matthias Carette
Virginia Ridgers
John Witherspoon
Philip Tuck
Micah Simms
Paris Silver
Owen Herndon
Jason Cole
Ben Linderman
Ian Cresswell
Joël Desmarais