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ORLANDO INTERNATIONAL
AIRPORT
Terminal C
Services
Interactive design
3D / 2D Animation
Art direction
Media direction
Conception
Creative production
Partenaires
Sardi Design
Burns Engineering, Inc.
MRA International
Hahn International
SACO
Smart Monkeys
Electrosonic
RealMotionTM (Float4)
Vision
We transformed the airport into the destination itself, providing thought-provoking collective moments of magic that reshape how passengers connect with the city and surrounding region. The multimedia content is integrated into two large-scale features. As a result, an expected 60 million annual travellers passing through Terminal C will be able to discover over 70 video capsules that are curated and scheduled based on the passenger journey, in consideration of dwelling time, time of day and season.
Approach
The nature-based photorealistic content of each installation brings tranquility and peace to a typically stressful environment, transforming the airport into an oasis while seamlessly blending into the architecture itself. We went to great lengths to create hours of original multimedia content, using state-of-the-art CGI, machine learning, live action, original music, interactive, generative and immersive underwater filmmaking along with 3D motion tracking technology that renders imagery in real time.
Features