Tierra
Whack

Coachella 2019

Play

After the success of Whack World, we wanted to raise the bar of the festival experience. Everything was developed in-house, from R&D to the final live execution–and yes, her inflatable dress was remote controllable.

Services

Creative direction
Creative production
Art direction
Interactive design
Media direction
Conception
3D / 2D Animation
Stage design / Scenography
Show design

Partenaires

Tierra Whack
Coachella

Vision

Tierra and Gentilhomme share a passion for uncanny, grotesque and catchy aesthetics, but most importantly, a strong desire to connect with the audience and make them part of the show.

Approach

We did a full body photogrammetric scan of Tierra, then created complex 3D simulations in Houdini and developed custom 3D interactive technologies making the visual react to music & voice and respond to the audience.