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Tierra Whack
Tierra
Whack
Coachella 2019

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After the success of Whack World, we wanted to raise the bar of the festival experience. Everything was developed in-house, from R&D to the final live execution–and yes, her inflatable dress was remote controllable.
Services
Creative direction
Creative production
Art direction
Interactive design
Media direction
Conception
3D / 2D Animation
Stage design / Scenography
Show design
Creative production
Art direction
Interactive design
Media direction
Conception
3D / 2D Animation
Stage design / Scenography
Show design
Partners
Tierra Whack
Coachella
Coachella

Vision
Tierra and Gentilhomme share a passion for uncanny, grotesque and catchy aesthetics, but most importantly, a strong desire to connect with the audience and make them part of the show.

Approach
We did a full body photogrammetric scan of Tierra, then created complex 3D simulations in Houdini and developed custom 3D interactive technologies making the visual react to music & voice and respond to the audience.

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Creative
Direction
Thibaut
Duverneix
Executive
Producer
Sophie
Bisson
Designer
&
Art
Director
Mathieu
Léger
Video
Performer
Josselin
Bey
Interactive
Performer
Marouane
Sahbi
Multimedia
Director
Amélie
Petit
Jean
Production
Frederique
St-Pierre,
Marielou
Bouchard
Creative
Technologists
Francois
de
L'Isle,
Étienne
Garon-Vincent,
Marouane
Shabi
3D
Artists
Étienne
Garon-Vincent,
Jérome
Routhier,
Simon
Bradfer
Assistant
Art
Director
Renée
Lamothe
Project
Management
Lucie
Brillouet
Props
Fabrication
Joshua
Stricklin
3D
Scan
The
Scan
Truck