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Tierra
Whack
Coachella 2019
![video placeholder](https://d29upnquwyri6y.cloudfront.net/uploads/_1920x9999_fit_center-center_99_none/Screen-Shot-2022-03-21-at-3.17.22-PM.png)
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After the success of Whack World, we wanted to raise the bar of the festival experience. Everything was developed in-house, from R&D to the final live execution–and yes, her inflatable dress was remote controllable.
Services
Creative direction
Creative production
Art direction
Interactive design
Media direction
Conception
3D / 2D Animation
Stage design / Scenography
Show design
Creative production
Art direction
Interactive design
Media direction
Conception
3D / 2D Animation
Stage design / Scenography
Show design
Partenaires
Tierra Whack
Coachella
Coachella
![](https://d29upnquwyri6y.cloudfront.net/uploads/_1024x9999_fit_center-center_99_none/cotw_pret_stret_t1_v002_0066.png)
Vision
Tierra and Gentilhomme share a passion for uncanny, grotesque and catchy aesthetics, but most importantly, a strong desire to connect with the audience and make them part of the show.
![](https://d29upnquwyri6y.cloudfront.net/uploads/_1024x9999_fit_center-center_99_none/COTW_interactive_Project_V2.png)
Approach
We did a full body photogrammetric scan of Tierra, then created complex 3D simulations in Houdini and developed custom 3D interactive technologies making the visual react to music & voice and respond to the audience.
![video placeholder](https://d29upnquwyri6y.cloudfront.net/uploads/_1920x9999_fit_center-center_99_none/cotw_cable_body_v003_egv0130.png)
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Creative Direction
Thibaut Duverneix
Executive Producer
Sophie Bisson
Designer & Art Director
Mathieu Léger
Video Performer
Josselin Bey
Interactive Performer
Marouane Sahbi
Multimedia Director
Amélie Petit Jean
Production
Frederique St-Pierre, Marielou Bouchard
Creative Technologists
Francois de L'Isle, Étienne Garon-Vincent, Marouane Shabi
3D Artists
Étienne Garon-Vincent, Jérome Routhier, Simon Bradfer
Assistant Art Director
Renée Lamothe
Project Management
Lucie Brillouet
Props Fabrication
Joshua Stricklin
3D Scan
The Scan Truck