Desjardins Epicurean Activation

Our goal was to go far beyond a traditional brand presence and turn the interaction itself into a celebration of local producers. By pairing advanced digital tools with an experience that feels personal and lighthearted, we created a moment where festival guests connect directly and emotionally with the story of local sourcing.

We crafted interactive content that drops participants into a vibrant, Quebec-inspired landscape projected onto the surrounding screen, featuring elements like hops, vines, milk, berries to highlight various local products. With motion detection, each guest becomes a playful digital avatar tasked with gathering floating particles that represent key ingredients. Once the challenge wraps, a smooth bubble transition leads to a fun final pose, instantly ready to share. The experience ends with a call to action to visit local booths, while reinforcing Desjardins’ role in uplifting the region’s creators and festivals.