THE OCULUS AT THE NEW INTERNATIONAL CENTRAL PROCESSOR

Houston Airport

Located at the George Bush Intercontinental Airport in Houston, as part of the Terminal Redevelopment Program, the Oculus is one of the most visually engaging components of the new architectural environment of the International Central Processor.

Projects

Area Of Work

Airport Mode

Immersive Architecture

Services

Creative direction

Creative production

Media direction

Art direction

Design

Live action

3D / 2D Animation

OUR VISION

Vertically drawing eyes upward towards a natural light filled space, the Oculus serves as a looking glass into the city. Through this lens, the content showcases the Houston region and welcomes visitors. Showcasing diverse and thought-provoking content on the Oculus’ giant display, the feature not only captures the attention of travelers but also elevates the airport’s image as a cultural hub.

OUR APPROACH

Gentilhomme was enlisted by the Houston Airports team to create large-scale multimedia content to enhance the Oculus, a 2,000-square-foot cylindrical media feature that links the international departures and arrivals hall at George Bush Intercontinental Airport. This media feature ​includes a sophisticated display and control system. It was designed to display high quality creative and generative multimedia content.

Credits

Executive Creative Director Thibaut Duverneix

Executive Producer Johanna Marsal

Designer, Art Director & Multimedia Director Mathieu Léger

Designer, Creative Director & Multimedia Director Guillaume Cardell

Multimedia Director & Designer Lucie Brillouet

Live Action Director & Post-Production Director Mathieu Gibeault

BTS Video Director Sebastien Joly

Chief of Operations Sophie Bisson

Project Manager Carolina Iregui

Producer Geneviève Isabelle Michaud

Production Coordinator Clémence Decrop

CGI Supervisor Arnaud Mellinger

Post-Production Lead Miriam Diana Pelletier

3D Artists Miriam Diana Pelletier, Maxime Roux, Benjamin Cabrit, Étienne Garon-Vincent

Programmers & Real-Time 3D Artists Étienne Garon-Vincent, François de l'Isle

Head of Finance & Administration Virginie Beck

Communications Lead Carolyne Shapiro

Partners

Houston Airport System (HAS)

Ford AV

Smart Monkeys, Inc.

Nanolumens

Burns Engineering

AV Stumpfl