Houston Airport

THE OCULUS AT THE NEW INTERNATIONAL CENTRAL PROCESSOR

Located at the George Bush Intercontinental Airport in Houston, as part of the Terminal Redevelopment Program, the Oculus is one of the most visually engaging components of the new architectural environment of the International Central Processor.

Services

Creative direction
3D / 2D Animation
Art direction
Creative production
Conception
Live Action
Media direction

Partenaires

Houston Airport System (HAS)
Ford AV
Smart Monkeys, Inc.
Nanolumens
Burns Engineering
AV Stumpfl

Vision

Vertically drawing eyes upward towards a natural light filled space, the Oculus serves as a looking glass into the city. Through this lens, the content showcases the Houston region and welcomes visitors. Showcasing diverse and thought-provoking content on the Oculus’ giant display, the feature not only captures the attention of travelers but also elevates the airport’s image as a cultural hub.

Approach

Gentilhomme was enlisted by the Houston Airports team to create large-scale multimedia content to enhance the Oculus, a 2,000-square-foot cylindrical media feature that links the international departures and arrivals hall at George Bush Intercontinental Airport. This media feature includes a sophisticated display and control system. It was designed to display high quality creative and generative multimedia content.