THE OCULUS AT THE NEW INTERNATIONAL CENTRAL PROCESSOR
Houston Airport

Projects
Area Of Work
Airport Mode
Immersive Architecture

Services
Creative direction
Creative production
Media direction
Art direction
Design
Live action
3D / 2D Animation

Vertically drawing eyes upward towards a natural light filled space, the Oculus serves as a looking glass into the city. Through this lens, the content showcases the Houston region and welcomes visitors. Showcasing diverse and thought-provoking content on the Oculus’ giant display, the feature not only captures the attention of travelers but also elevates the airport’s image as a cultural hub.

Gentilhomme was enlisted by the Houston Airports team to create large-scale multimedia content to enhance the Oculus, a 2,000-square-foot cylindrical media feature that links the international departures and arrivals hall at George Bush Intercontinental Airport. This media feature includes a sophisticated display and control system. It was designed to display high quality creative and generative multimedia content.
Credits
Executive Creative Director Thibaut Duverneix
Executive Producer Johanna Marsal
Designer, Art Director & Multimedia Director Mathieu Léger
Designer, Creative Director & Multimedia Director Guillaume Cardell
Multimedia Director & Designer Lucie Brillouet
Live Action Director & Post-Production Director Mathieu Gibeault
BTS Video Director Sebastien Joly
Chief of Operations Sophie Bisson
Project Manager Carolina Iregui
Producer Geneviève Isabelle Michaud
Production Coordinator Clémence Decrop
CGI Supervisor Arnaud Mellinger
Post-Production Lead Miriam Diana Pelletier
3D Artists Miriam Diana Pelletier, Maxime Roux, Benjamin Cabrit, Étienne Garon-Vincent
Programmers & Real-Time 3D Artists Étienne Garon-Vincent, François de l'Isle
Head of Finance & Administration Virginie Beck
Communications Lead Carolyne Shapiro
Partners
Houston Airport System (HAS)
Ford AV
Smart Monkeys, Inc.
Nanolumens
Burns Engineering
AV Stumpfl