A PLUG & PLAY BRANDED GAME
Interactive Basketball

Projects
Area Of Work
Plug & Play Creations

Services
Design
Interactive design (UX/UI)
Real-time 3D animation
Creative technology
Technical design

We created a game people could understand in a heartbeat and love in a second.
So we mixed accessible gameplay with cutting-edge tech like Unreal Engine 5 and skeleton tracking to create an experience that feels fast, physical and wonderfully fun. Easy to play, hard to walk away from, and perfect for generating the kind of playful buzz that naturally spreads.

Step in and start playing. A smart camera captures your moves and instantly brings your avatar to life as a swirling formation of team-colored basketballs. The system reads your motion to time the perfect throw, turning every jump, swing or stretch into a satisfying shot. Your event has a different colour palette or theme? We can fully customize this experience to match your activation. Take a look at the Desjardins project as an example of a fully customized version of basketball that toured around Quebec bringing joy to a series of events. Because it’s fully Plug & Play, setup is quick, scaling is simple and the game is ready for action in minutes, whatever the venue, whatever the screen size.
Credits
Executive Creative Director Thibaut Duverneix
Executive Producer Erich Fox
Designer & Art Director Mathieu Léger
Creative Coders Étienne Garon-Vincent, François de l’Isle
Technical Director Abhinav Dabas