JFK International Airport

Gentilhomme Studio, in collaboration with JFK's New Terminal One team and an Arup-led team, has designed an elevated passenger experience by creating various immersive experiences at key points in the traveler's journey. The extensive digital content programming created by Gentilhomme, consisting of both computer-generated and live-action elements, will be woven into a compelling story inspired by both New York City and New York State. The studio’s creative vision will be designed to emphasize the passenger journey across seven media features.

Gentilhomme's digital content design pays homage to New York by incorporating the work of local artists and filmmakers to showcase a local perspective. The art, branding, and signage will complement the digital experience to provide a modern airport experience for visitors of the New Terminal One at JFK Airport.