FR

DUBAI MALL

Zabeel Bridge

The Zabeel Bridge is a functional art space connecting the world's largest shopping mall to its seven-story counterpart, Zabeel. Created alongside Montreal-based studio GSM Project, this work is built of five parts all together depicting the journey of an invention, from dream to reality.
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Projects

Area Of Work

Immersive Architecture

Cultural Destinations

Services

Creative production

Art direction

Interactive design

OUR VISION

Equal parts story and experience, the permanent installation immerses visitors in a fantasy retail lab where they themselves become the subjects of transformation as they cross from one end of the footbridge to the other.

OUR APPROACH

Each cycle of the journey–Data collection & Ideation, Iteration & Prototyping, Production, Distribution, and Consumption–features technical and emotional elements that offer a stimulating and whimsical experience for participants of all ages.

Credits

Creative Director Thibaut Duverneix

Art Directors Mathieu Léger, Renée Lamothe

Multimedia Director Guillaume Cardell

Chief of Operations Sophie Bisson

Project Manager Lucie Brillouet

Producers Frédérique St-Pierre, Marie-Lou Bouchard

Interactive Designer Marouane Sahbi

Creative Coders Étienne Garon-Vincent, François de l’Isle

3D Artist Jérôme Routhier

Sound Designer & Musical Composer Jean-Sébastien Roux

Partner

GSM Project

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